# How Inquiry Form works

Inquiry Form creates a short path from interest to a better-prepared conversation: attract the prospect, ask the right questions, structure the enquiry, and hand it into WhatsApp.

## 1. A prospect opens the form

The business can link its Inquiry Form from social media, advertising, a website, Google profile, QR code, email, or any place a normal web link can be used.

## 2. The form asks business-specific questions

Instead of relying on a generic “How can we help?” box, the form can ask about goals, service type, budget or price range, timeline, location, preferences and other information relevant to the business.

## 3. The enquiry is structured

The answers are organized into a readable enquiry so the business can understand what the prospect is looking for without reconstructing the request from scattered messages.

## 4. WhatsApp becomes the conversation handoff

The prospect can continue through WhatsApp with a prepared message containing the relevant enquiry details. Because the prospect initiates the WhatsApp message from their own account, the business begins with a direct two-way chat identity rather than only a manually typed phone field.

## 5. Email can preserve the submitted lead

When the email delivery path is configured for the business, the submitted details can also be sent as an email record. This gives the business a second record of the enquiry alongside the WhatsApp handoff.

## What “Zero Ghost Leads” means in the Inquiry Form experience

Zero Ghost Leads describes the product strategy of moving the prospect into a direct WhatsApp conversation instead of leaving the business with only a conventional form submission. It is designed to reduce situations where a business receives an enquiry with an unusable typed number or no direct conversation context.