# Contact form vs. lead qualification form Both collect enquiries, but they solve different parts of the customer-acquisition process. ## A contact form answers “who contacted us?” Typical fields identify the person and provide a free-text message. That can be enough for simple requests, but it may leave a sales or consultation team needing to ask basic qualifying questions afterward. ## A qualification form answers “what does this prospect need?” Qualification fields can capture the service requested, goal, location, budget range, timing, preferences and other information the business normally asks during the first exchange. ## The Inquiry Form approach Inquiry Form combines qualification with a WhatsApp-oriented handoff. The objective is not to make forms longer for their own sake; it is to ask the smallest useful set of questions that helps the business start a more informed conversation.